Service Graphics Rebrand

Rebranding the Branding Experts

"I need a new brand by next week's board meeting and it needs to be rolled out across 24 individually designed branches and 5 plants in 3 months. Oh, yes - and a website as well."

In fairness, when John Eager asked us to do this, he did tell us that the name had been agreed. And he did acknowledge that it was a big ask. So we were all very pleased when we not only achieved this, but when it went down exceedingly well as well.

Branding

82%

Web Design & build

72%

signage, collateral rollout

85%

relief at the end of it all

100%

New logo, visual identity & brand guidelines

The new brand was resulting from the purchase of a company and the integration of elements of both companies, while also acknowledging the industry they were operating in. A bright start one week in, as the board approved our approach.

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External and Interior Signage

For a company that specialised in signage, this couldn't be anything but excellent, with real standout on the street and when the customers crossed the threshold.